Tap Out ofDistractions.RegainFocus.

A physical object you tap to block the apps that pull you out of the moment. Regain presence, agency, focus.

Dear Attention
Economy —
We Courteously
Flip the Bird.

Designed for those with the passion and creativity to engineer the next era of societal, cultural, and technological upheavals. An object you tap to block the doomscrolling and dopamine rushes of the digital world — whether it's a night out with friends, a workout session, a trip to the Himalayas, or focus time for your next project. We are no Luddites — we love and believe in the technologies that expand humanity's frontiers, be it the Internet, Artificial Intelligence, or Rocket Ships. But the Attention Economy is not a revolution in technology. It is a revolution in social engineering. We opt out.

How Bloc Works

Tap out for focus

Choose the apps you don't need. Tap to block them on your way to a night out, a trip to the Alps, a study session.

Tap again when you're done

Come back home, tap, and enjoy the pleasures of our digital world.

◓

Strict Mode for the Monks

An optional Strict Mode that closes the loopholes — for those who want a boost.

Emergency Unlock

Unblock up to three times without tapping your Bloc. Just in case.

A Ritual For
Any Day

01Photo

Memorable Conversations

Be present with your friends and loved ones.

02Photo

Actually Travel

Leave the pesky work notifications back home as you traverse foreign lands.

03Photo

Focus on Your Dreams

Imagine, create, and build with full focus and agency.

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For a Good Night's Sleep

Farewell to the ungodly dose of blue light before bed.

05Photo

Study Hard, Play Harder

A quick tap before a study session, to make the effort count.

06Photo

Committing to Leg-Days

Focus on the task at hand — even if that task is a Barbell Lunge.

Produced by Kotaro Hara

Engineered by Hitomi

Tap your phone to Bloc and the apps you chose are locked. Tap again to unlock. It works over NFC with the Bloc app.

Yes — Emergency Unlock lets you back in up to three times without your Bloc. Strict Mode closes that door for those who want it.

Any apps you choose — social feeds, video, news, mail, games. You decide what to keep.